Mobile-focused casino games developer OneTouch is gearing up preparations to make its first foray into Japan’s booming online casino market with a planned roll-out of a series of premium, localized content in partnership with a locally popular studio.
OneTouch plans to release up to 12 localized online slots and table games in the first phase of its Japanese expansion effort.
The design, gameplay, and sets of features of each of the new, Japan-focused titles would be in line with thorough market research and the needs and behavior of Japanese players.
The studio is set to initially release two premium games in the lucrative market. Both BeatEx and Jewelry Cats will be rolled out on August 2. Up to 10 more titles will be launched in the coming months as part of OneTouch’s Japanese expansion campaign.
OneTouch was formed in 2015 with the mission to fill a gap for premium mobile table games in the market. Since day one, the studio has embraced a mobile-first approach to design, which has helped it quickly cement itself as a renowned creator and supplier of premium slots, table games, and live casino titles.
The studio’s head office is based in Tallinn, Estonia and it also has hubs in Spain, Ukraine, Malta, and the Philippines. The games creator is licensed and regulated by the Malta Gaming Authority.
OneTouch Entering a Burgeoning Market
OneTouch has set its sights on the Japanese market as it has been one of the fastest growing in the world. The market has seen a particularly strong growth over the past year with average levels of spend per active player sitting well above of typical European benchmarks, the studio has pointed out after carefully studying Japan’s iGaming space.
Commenting on their newest endeavor, OneTouch Head of Business Development and Operations Petra Maria Poola said that the first half of the year has been phenomenal for the iGaming studio with their push into more strategic markets, including Latin America and now Japan.
Ms. Poola pointed out that both regions are currently exploding and offer endless growth opportunities for their premium content. The OneTouch official also promised that there will be many more announcements to come in LatAm and Japan in the coming weeks and months.
The studio’s Japanese market debut follows a similar expansion strategy in the Latin American region. The company debuted its content in the latter market earlier this month after it secured certification to offer several of its top performing mobile titles in Colombia.
OneTouch is also set to roll out its live casino product in the country and expand into other emerging LatAm territories in the next few months.
It was also not long ago when the iGaming content creator teamed up with White Hat Gaming to gain access to more online casino brands and regulated markets.